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Is Your Company’s Digital Transformation Really Happening?
CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear...
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Here's How the New Breed of Agency Leaders Will Stay on Top
We are living in what I call the Agility Era--a time when multitudes of people are discussing the importance of being lean and agile. And yes, this makes sense, but for any number of reasons, the...
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Are Brands Afraid of Sharing Their Consumers' Data With Facebook?
Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy ads on Facebook, that data is...
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Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads
The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc. Google owns...
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This Is What Consumers Want From New Tech
What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the...
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Target’s New App Steers You to the Right Aisle for Black Friday
Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several major...
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What Every Tech-Savvy Marketer Should Know About the Future of Programmatic...
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead...
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Facebook Lets High-Rolling Brands See What Users Really Think in This Elite...
Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other...
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New Content-Driven Ad Network Partners With Time Inc. and Meredith
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge...
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Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds
Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the...
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10 Must-See Digital Marketing Stats From the Week: Nov. 17-21
Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital...
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Have We Entered the Age of Brand Terrorism?
In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in the United States … those who've...
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The 4 Major Digital Ad Formats Face Off
Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not only...
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Here's a Look at Instagram's First Beer Ads From Stella Artois
Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on Instagram, which...
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10 Must-See Digital Marketing Stats From the Week: Dec. 1-5
Here are this week's 10 most interesting stats from the digital marketing space, including a few early holiday season returns and some intriguing numbers around Facebook ads. Check them out below. 1....
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